Shop Concept for ERA - the Biggest GSM operator in Poland

We have designed a new shop concept for ERA - the biggest GSM operator in Poland.

Our shop concept is dedicated for a chain of over half thousand stores across Poland.

Large scale of the project requires smart furniture system, clear in-store navigation, great store capacity,

economic solutions, clear VM rules, smart managed design process etc.

We have used modern technologies and solutions to express the soul of the brand.

Our shop concpet has been implemented in a dozen of ERA pilot stores with positive feedbacks.

Main attributes of the shop concept:

- great capacity and VM flexibility

- "real" phones exposition

- a big number of IT/LAN/AV systems have been hidden behind wall panels

- unique seats, desks, POSM's etc have been designed exclusively for the concept

- clear in-store navigation, clear zoning

- excellent lighting plans / scenarios

- elegant branding system

- quick implementation of the concept

- great standarization of the system

Our experience and our standards created great basis for a long term cooperation. We work with PTC constantly till today (2005 - 2013) with great plans for the future. We are very proud of this cooperation.


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