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We visited the Institute of Industrial Design, to see the exhibition: "ADDED VALUE. WORLD CLASS DESIGN FROM POLISH", which was organized as part of the "Design Your Profit".

In seven theme sections, were the best products from Polish designers, including: Oscar Zięta PLOPPY stools, chairs and bookcase Mono Xeon, and Smyk glider or cardiac monitoring system for Pocket ECG.

Together we wondered what benefits can the company achieve to work with designers? Will well designed product be appreciated by potential "John Smith"?