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Designing optician stores - an article for Polish Optician Magazine
2010-10-26
Darek Gocławski We were asked by POLISH OPTICIAN magazine to make a comment on the principles of interior design and optician`s shop windows arrangement. 1. Glasses and frames in the leading role - how to expose them in shop window to...
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Light, sound and islands in Carrefour - interview for Retail News
2010-09-03
Darek Gocławski W sierpniu miałem okazję skomentować ruchy Carrefoura i Auchan poprawiających światła, zapachy i dźwięki w swoich halach. Poniżej wywiad, którego udzieliłem dla Wiadomości Handlowych (www.awiadomoscihandlowe.pl). Światło,...
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article for "TOP LOGISTICS" magazine about shop design regarding needs of logistics
2010-08-10
Darek Gocławski From my point of view, as an architect designing and equipping stores and retail areas, i recognize extending logistics timeframe as main error.Common mistakes include: - No marks for the supply of goods from the access road, parking-...
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"TOP 5 shoes and accessories stores" - article for Men`s Fashion Magazine
2010-07-29
Darek Gocławski Dobry projekt sklepu jest podstawą rozwoju markiCodziennie powstają na świecie tysiące sklepów, dziesiątki nowych konceptów. Jakie elementy stanowią o sukcesie konceptu i o rozwoju firmy, marki?Poza towarem, ceną, lokalizacją i...
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article for "WOOD IN CONSTRUCTION AND FURNISHINGS" - Sanitec Koło Showroom
2010-06-24
Darek Gocławski We like natural materials. True. Fragrant, traditional, requiring craft mastery. Maturing and aging. Wood is such a material. This article was written during building showroom for Sanitec Kolo group. We have made several conclusions and...
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Luxury brands - article for "Men`s Fashion" Magazine
2009-02-26
Darek Gocławski In the previous issue of men's fashion topics touched on climate-related store. The subject of today's article is a luxury brand. A man has needs. I divide it to the basic needs - related to ensuring the conditions for (survival) life and the...
