Speech during RE:design conference & expo 2012 "Creating a Strong Brand Through a Smart Shop Concept"


Darek Gocławski

We have given a speech during RE:design conference & expo 2012:

Creating a strong brand equity of a chain of stores through a smart shop concept.

We've been talking about brands, building brands, creating store interiors, creation chains of stores etc.

The main conclusion was the observation that it is very difficult to create a smart shop concept within limited time and budget, but... it is still possible.


We are looking forward to cooperation.